1) What surprised me the most in the reading was that demographics play little part in marketing. I would think that age, race, and sex would be a huge indicator of preference, but the reading suggested that it has to be more personal and more in line with values.
2) I was confused by the concept of segmentation. I wish the author would have elaborated a little bit more on the levels of segmentation.
3) How do you best appeal to different demographic groups who have very different preferences?
What is the best way to reach the largest target group?
4) I did not disagree with anything he author said. I think this article was well written and very informative.
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